Google's Ads Chief Details UCP Expansion, New AI Mode A

Google's advertising chief just dropped her annual roadmap, and it's clear that artificial intelligence is about to completely transform how we experience ads online. The VP of Ads and Commerce outlined major expansions coming in 2026, including what they're calling "AI Mode" advertisements and something called agentic commerce that could revolutionize how brands connect with consumers. The AI Mode ads represent a fundamental shift from traditional targeted advertising.